For curious and impact-driven student entrepreneurs.

The 10K Incubator supports innovative ideas from AUAS students and recent alumni (graduated within the last two years). We’re looking for early-stage founders committed to creating impactful, entrepreneurial solutions—especially those aligned with the UN Sustainable Development Goals (SDGs).

🎓 Team Eligibility

• Open to current full-time AUAS bachelor/master students, AUAS alumni (graduated <2 years ago), and students from other higher education institutions in Amsterdam.
• Solo founders and teams (max. 5 members) are welcome; at least one must be eligible under the AUAS criteria.

💡 Your Idea We evaluate your Application Deck on: Innovation - Clearly defined problem and a concrete, innovative solution (product, service, model, or process)

• Clear understanding of your target group, ideally with early validation.
• Demonstrated potential for positive impact, linked to at least one SDG.

Impact & Growth Potential

• Insight into how your target audience currently solves the problem.
• Milestones for growth within one year (to show scalability).

In-House Capability

• Relevant experience or project work that shows your team can build the solution
• List of 3 AUAS staff members who could support your development. - Projects without in-house capabilities (e.g., dropshipping) are not eligible.

🔁 Commitment to the Program Once accepted, 10K participants are expected to:

• Dedicate 20 weeks with minimum 8 hours/week (incl. bi-weekly sessions).
• Be proactive in seeking coaching, feedback, and peer support.
• Actively participate in all program elements (non-compliance may result in dismissal).

🚀 Startup Development Expectations

• Create a startup roadmap and meet regularly with your coach.
• Present progress at Feedback Night and Dragons’ Den.
• Build your network with peers, experts, and researchers.
• Uphold ethical values and contribute positively to society.

Note: A working product, prototype, or registration is not required to apply.